Small and micro businesses come and go, and it is often only the ones that invest early in a great visual brand and online presence that stands the test of time.
Consistency is key and the by ensuring you have all the following elements in place, you will be sure to reap the benefits with great customers and a solid small/micro business.
A Fabulous Visual Brand
A carefully constructed visual brand that reflects your business is essential to remain in the memory of potential and current customers. Spend time working on your logo, colour scheme and fonts you will be using across all of your online and offline presence and hit repeat! If you’re on IG for your business, formulate an editing and content style and stick with that also. You want your people to recognise you instantly.
Use Pinterest for colour, pattern, photo edit formulas and font inspiration if you haven’t already got any ideas of what you want your brand to look.
If you aren’t ready to pay for someone to do this for you, check out these design sites that are super easy to use and can assist you with building without needing to know Adobe.
If design isn’t your thing, drop me a contact form over at The Content Queen, and I will be able to help you out.
A great website
A high-quality website that is easy to navigate and tells others who you are and what you can do for them. Learn how to keep it maintain you to limit running costs. Most website designers will provide you with a guide to make changes to your site, and there is also many forums and YouTube, and theme support through developers.
Oh, and PLEASE use WordPress over all the other seemingly free website platforms. (I will go over my reasons for that in another post !)
A professional email that is consistent with the name of your business. (This is commonly available with your website hosting). Please no email@example.com
Make contacting you easy. Have clear and straightforward contact forms on your website, complete all the ‘About’ information on your Facebook page and other social media platforms.
If you have a business phone number, ensure it is displayed and maintain a professional voicemail.
There is nothing worse than wanting to buy a product from a business online and struggling to do so because they have a convoluted online shop. Ensure your store is simple to use and navigate and that the cart works correctly on all browsers. Payment needs to be easy too, Paypal, Swipe or Afterpay are most peoples gateways of choice.
And one more that should go without saying …Be friendly
This point is a BIG ONE. There is no point in running a one or two man show if you’re awful to deal with. Make every customer experience with you and your business the very best it can be. If you’re on social media, be positive and have people feeling good about their encounters with your page.
Even if you have a demanding customer, take the high road and always smile and be friendly. Don’t forget to be friendly online counts too…actually, it counts a whole lot more because you’re directly speaking to customers and potential customers in a manner that can be a screen shot or shared with millions of people.